ABOUT
About Øyvar
Øyvar was born from a deep appreciation for simplicity, elegance, and meaningful detail. At first glance, the name evokes Scandinavian refinement, yet it subtly nods to our Dutch roots. The inspiration? The stork (in Dutch: ooievaar) – a symbol of grace, balance, and quiet strength.
Øyvar is the result of a shared vision between two seasoned entrepreneurs in the baby and children’s fashion industry. Remon Bennes and Tycho van Lith bring over 15 years of combined experience – each with their own expertise.
Remon, former owner of Babystyling, brings in-depth knowledge of product development, materials, and manufacturing. His technical insight and eye for quality form the backbone of the brand. Tycho, a marketing expert, specializes in online positioning, brand strategy, and commercial growth.
Øyvar emerged in response to a changing market. Retailers are under pressure: production costs continue to rise, margins are tightening, and it's becoming increasingly difficult to stand out. While many new brands launch each year, few are truly built for sustainable B2B partnerships.
That’s why Øyvar is committed to a different path: a B2B-only brand, created exclusively for retailers. We offer timeless, high-quality collections with a distinctive aesthetic – produced in Europe using only OEKO-TEX® certified fabrics. Our partners benefit from fast ordering, reliable service, and a healthy markup (factor 3), all without compromising on design or integrity.
Øyvar is made for stores that value character, consistency, and craftsmanship. Refined fashion, ethically made, and commercially smart – that’s Øyvar.
Ready to discover Øyvar?
Curious about our collection?
Download the lookbook or schedule a personal introduction. We’d love to tell you more about the brand, our vision, and what Øyvar can mean for your store.